Oppenhoff advises MAI Group on acquisition of xpose360

Oppenhoff has advised MAI Marketing Automation Intelligence Group GmbH (MAI Group) on the acquisition of xpose360 GmbH (xpose360), a specialist agency for digital performance marketing. xpose360 will become part of MAI Group as part of the transaction and the existing shareholders of xpose360 will become shareholders in MAI Group.

MAI Group, headquartered in Hamburg, now comprises eight companies*. They combine extensive expertise from various digital sectors under one roof. As a go-to digital marketing partner with around 400 experts, MAI Group supports customers and partners in their digital transformation, efficiently optimising their core business as well as expanding their digital business. It serves customers such as A1 Telekom Austria, Allianz, ebay, RedBull, REWE, StepStone and Wacker Chemie. The main investor of  MAI Group is Auctus Capital Partners AG.

The focus of xpose360, based in Augsburg, is search engine optimisation, paid media, web analytics, programmatic advertising, affiliate marketing, influencer marketing and digital strategy consulting. With the goal of increasing sales and traffic centred on the customer journey, they work in 23 countries for clients such as Haribo, Jochen Schweizer, the mydays Group, yello, Schöffel and HypoVereinsbank.

The Oppenhoff team led by Anne Vins-Niethammer included Moritz Bock (both M&A/Corporate), Marvin Rochner, Julia Höyng (both Real Estate), Georg Lecheler, Dr. Patric Mau (both Intellectual Property), Dr. Hanna Schmidt, Patrick Schwarze (both IT&C), Anja Dombrowsky, Cornelia-Cristina Scupra (both Labour) and Dr. Gunnar Knorr (Tax).

* Cruiseadors GmbH, DIGITALBERATUNG GmbH, Hanse CRM GmbH, Kamano GmbH, klaro media GmbH, Leonex Internet GmbH, mediaworx berlin AG and xpose360 GmbH.

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